Stara Myslivecká is a Czech brandy with a long tradition dating back to 1847, when the Eckelmann brothers together with Ludvig Bramsche founded a liquer factory. Its visual style and labels changed slowly during the years. Goal of the current redesign was to create a more contemporary version of the hitherto used logotype. While for the signature its soft, hand-written character had to be restored. Project was commissioned and coordinated by Michal Hořava.